Sabal seized the opportunity at Mahasanskrutik Mahotsav in Amravati to showcase its dedication to nutritional security by setting up two stalls at the district-level festival. These stalls served as a hub for exhibiting and selling millet products, emphasizing their rich nutrient content and the benefits of incorporating millets into daily diets.

Mahasanskruti Mahotsav is a cultural festival that offers a week-long immersive experience of Maharashtra’s folk traditions. The festival includes stage performances, activities for all ages, and a mix of historical insights, artistic brilliance, and local traditions.This groundbreaking event from February 18th to 22nd, 2024, aimed to promote the consumption of traditional crops, particularly millets, as a means of fostering nutrition and well-being.

The program not only focused on raising awareness but also actively engaged in networking, lead generation, and collaboration with local farmers to promote millet cultivation. This multifaceted approach underscores Sabal’s commitment to addressing food and nutrition insecurity through sustainable solutions.

Distinguished personalities, including Ms. Navneet Ravi Rana, Member of Parliament, and District Collector Mr. Saurabh Katiyar, graced the event’s inauguration. Ms. Ravi Rana highlighted the festival’s significance in recognizing indigenous food systems, emphasizing the importance of sustainable food and nutrition practices.

More than just a promotional endeavour, the Sabal Project’s stalls became knowledge hubs, equipped with resources on millet processing and value addition. Over 70 exhibition stalls, including Sabal’s, were strategically placed, showcasing agricultural produce and value-added products of local farmers.

The festival, a part of the Azadi Ka Amrit Mohatsava, aimed not only to celebrate culture but also to serve as a catalyst for community connections, heritage preservation, and sustainable food practices. The Mahasanskrit Mahotsav featured diverse district-level activities, promoting cultural exchange, and environmental conservation, and commemorating India’s freedom struggle.

Testimonials from key figures, such as Mr. Rahul Satpute, District Agriculture Superintendent Officer (DASO) Amravati, emphasized the transformative impact of Sabal on tribal farmers. Millet buyer Mr. Sachin Kokate praised the festival for promoting millet consumption and healthy dietary choices. Millet grower farmer Mr. Ramesh Bappurao Mavaskar shared his positive experience, showcasing the economic opportunities and empowerment generated by initiatives like the Sabal Project and the Mahasanskriti Mahotsav.

Sabal’s active participation in the Azadi Ka Amrit Mohotsava not only promotes millets but also symbolizes a holistic approach to nutrition, community development, and cultural preservation. The program’s success at the exhibition is providing sustainable solutions to food and nutrition security challenges, contributing to the well-being of communities and the preservation of indigenous practices.